This Valentine’s Day we are launching our ‘He Loves Me Not’ campaign. The campaign looks to challenge the traditional notions of love and romance, highlighting how these ideals can be manipulated to mask coercive control.

While Valentine’s Day is often portrayed as a celebration of love, for many of the women we support, it is a painful reminder of the ways in which love has been used as a tool for control, manipulation, and abuse.

A phrase we hear all too often from women reaching out to us is: “Oh, he only does it because he loves me…” This heart-breaking sentiment reflects a widespread misconception that abuse can be excused or justified under the guise of love.

Our campaign aims to challenge this narrative and expose the reality that:

Love should never hurt.
Love should never manipulate.
Love should never control

We hope you will join us in sharing our message! You can download a copy of our He Loves Me Not Press Release and Campaign Overview.

You can download and share our social media assets and posters below: